So there is this new thing floating around the Internet. It is probably a viral marketing campaign for Serenity, which will be released on September 30.
Anyway, this campaign consists of some movie clips that are being released at different times on the Internet. These clips seem to include River Tam and her story before the movie (or actually even before the show Firefly) started. It goes into the history of River and how she ended up the way she is in Firefly and Serenity.
What an interesting way to conduct an underground marketing campaign! For more info about these video clips, see http://www.session416.com/ or click the Browncoats link at the bottom of my page to see discussion about it.
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